Memorial Repass Bakery

Branding & Illustration
2017

This project was created during Savannah College of Art and Design’s GDVX 702 Ideation Models and Process course. I was instructed to select a street in Atlanta and research its history. I selected Memorial Drive. My street ran parallel to Oakland Cemetery and to a string of tasty restaurants. The idea to brand a mock bakery and create elements was the result. The final deliverables are a logo, an apron, a mural design, match books and coffin cake boxes.

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I developed coffin cake boxes with three flavors.

Blood velvet, Angel’s food cake and Devil’s food cake

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